Privacy Policy
Effective Date: December 1, 2025
A Right Place (“we,” “our,” “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit arightplace.com (“Site”) or use our senior placement services (“Services”). By using our Site or Services, you agree to the practices described in this Policy.
1. Information We Collect
We may collect the following categories of information when you visit our Site, submit a form, or interact with our Services:
A. Personal Information
- Name
- Phone number
- Email address
- Address or zip code
- Relationship to the senior
- Senior’s care needs or preferences (non-medical)
- Any information you voluntarily submit
B. Non-Personal / Technical Information
- Browser type
- IP address
- Device information
- Pages visited
- Referring website
- Cookies and tracking pixels (see Section 9)
C. Senior Care Needs (Non-Medical Personal Data)
To help match you with appropriate senior living communities, you may voluntarily provide:
- Living situation
- Mobility needs
- Memory care needs
- Lifestyle preferences
We do NOT collect or store medical records or clinical diagnoses.
2. How We Use Your Information
We use the information we collect to:
- Provide senior placement recommendations
- Understand your care needs
- Communicate with you via phone, email, or SMS
- Schedule and coordinate tours
- Improve our Site and Services
- Comply with legal obligations
We do not sell medical information or sensitive data.
3. How We Share Your Information
We may share your information with:
A. Senior Living Communities or Care Providers
Only with your permission, to help coordinate recommendations or tours.
B. Trusted Third-Party Service Providers
For purposes such as:
- Appointment scheduling
- Customer relationship management
- SMS/email communication
- Website analytics
C. Legal Requirements
We may disclose information if required by law, court order, or government request.
We do not sell personal information for marketing purposes.
Under California law (CCPA/CPRA), sharing information for service coordination does not count as “selling personal data.”
4. SMS, Email & Phone Communication Consent
By submitting your phone number or email, you consent to receiving:
- Calls
- Text messages
- Emails related to placement services, follow-ups, or scheduling
Message and data rates may apply. You may opt out at any time by replying STOP to SMS messages or unsubscribing from email. We are not responsible for delays or delivery failures.
5. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect
- Request deletion of your personal information
- Opt out of data sharing (we do not sell personal data)
- Request correction of inaccurate personal information
- Access a copy of the personal data we have collected
- Limit sharing of sensitive information
To exercise these rights, contact us at: hello@arightplace.com
We will verify your identity before fulfilling your request.
6. Data Security
We use administrative, technical, and physical safeguards to protect your information. However, no website or transmission is 100% secure, and we cannot guarantee absolute protection against breaches.
7. Third-Party Links
Our Site may link to external websites (e.g., care providers, directories). We are not responsible for the privacy practices or content of these third-party sites.
8. Children’s Privacy
Our Site is not intended for users under the age of 18. We do not knowingly collect personal information from minors.
9. Cookies & Tracking Technologies
We may use cookies, pixels, and similar technologies to:
- Analyze Site traffic
- Improve user experience
- Understand visitor behavior
You can control cookie settings through your browser.
10. Data Retention
We retain personal information only as long as necessary to:
- Provide our Services
- Meet legal obligations
- Resolve disputes
You may request data deletion at any time.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
12. Contact Us
If you have questions about this Privacy Policy, contact us at:
